Do you know who said:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Sounds as if this quote is very much in tune with the speed in which information passes by our eyes or ears today.

People spend over 10 hours a day consuming media. We all see almost everyone looking at their smartphones during the day, and we know how social messaging is driving a significant shift in how people communicate. It’s no wonder we all need to be smarter in what we say, how we say it and how it resonates to whom we’re saying it to.

With that said, being seen or heard can be difficult. But, if you do it well, if you get that immediate message to resonate, then the 80 cents spent will get that remaining 20 cents to work harder for you.

So, how do you do this in a genuine way? Here are several thoughts to consider:

“Short-Form™ Marketing”

It was David Ogilvy who said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

It’s not just about content.  Rather, it’s all about creating a compelling message.  What’s the difference between getting your message right at the start vs. authoring a short form 200-400 word blog?  Read here.

Wasted Words

The words we use. Do people hear them as you think?

How many of us find ourselves speaking longer than we should? Saying one too many things to try to make a point better but ending up confusing the audience?

There are several suggestions to help you how to think about the words you say or the words you write.  Read here.


3 tips for speaking less and saying more.

Do you find yourself sometimes over-explaining, sometimes being under-prepared, or even sometimes completely missing the point? How is “less is more?”

Find out how this article talks about mapping your message first, leading with a headline and trimming away excess detail.  Read here.

 

12 tips to write clearly and concisely, consistently.

Do you, at times, need to explain something you’ve written? Are you writing clearly and concisely, consistently? Do people get what you’re writing? 

12 easy-to-read ideas that help with writing clearly and concisely to motivate your audience to read and respond. Read here.


So, when you think about what you should be saying, how you say it and making sure your target audiences are hearing it the way they need to hear it, whether it’s verbal or written, what David Ogilvy said decades ago still resonates today.  We can help.  Contact us here.