So much time is spent deciding who to work with when you need something to get done and you need to look outside your office for that help. We all spend sometimes, may be more times than we’ll admit to, an inordinate amount of time deciding who to work with. [...]
For fun reading, check out “the hallowed history of the carrier pigeon.” The first message-bearing pigeon was sent by Noah. The ancient Romans used pigeons for chariot races, to tell owners how their entries had placed. Genghis Khan established pigeon relay posts across Asia and much of Eastern Europe. Charlemagne made [...]
There’s been the on-going question of marketing’s value and capabilities of partnering with sales and sales with marketing to acquire and retain customers throughout history. Directing, guiding and facilitating a collaborative and common approach between Sales and Marketing is even more critical in the digital age as more and more [...]
Do you know who said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Sounds as if this quote is very much in tune with the speed in [...]
The words we use. How many of us find ourselves speaking longer than we should? Saying one too many things to try to make a point but ending up confusing the audience? I’m guilty. I remember a lesson learned from a long time ago. A client would not talk purposely [...]
Let’s start this way. No one gets it. At least not how we think it. Now, does that opening sentence get you to want to read on? If you want what you say or write to be heard or read, if you want who you’re talking to, to want to [...]
If you don’t communicate quickly in a manner that is compelling… …the rest of what you write won’t get read and the calls-to-action won’t get clicked. Writer’s block. Compelling content. Wowing readers. Getting clicks. These are several of the possibly many challenges we all face when we’re sitting in the [...]
If you don’t communicate quickly in a manner that is compelling… the rest of what you say doesn’t get heard. You meet another business professional. Or, someone calls you based on a referral and the conversation sometimes goes to, “Hey, let’s meet for coffee” or “Let’s schedule a 1-2-1” (a [...]
If you don’t communicate quickly in a manner that is compelling… the conversations you want to have happen don’t happen. We’ve all been there. We start with great expectations. Can’t wait to hear what will be said, how we will then be motivated to contribute and then how eager we’ll [...]
Gibberish. That’s a strange word. You run into the CEO, a decision maker, a hiring manager or somebody who can influence others. But, you freeze and what comes out of your mouth, no one understands. Gibberish. And, sometimes, even if you’re all prepared, you still freeze and nothing comes out. [...]
