Our Approach2018-05-16T14:28:23+00:00

OUR APPROACH

Think of us as YOUR entire marketing department.

INTAKE SESSION

Our process that starts to find out what should be done to promote you in the manner appropriate for your audience.

BRANDING

Where we develop and optimize tangible and emotional hooks that result in customers wanting to learn more about you.

STRATEGIC PLANNING

Our strategy process to determine marketplace trends and if new content and material should be developed.

MARKETING PLANS

Where we develop the value prop, key messages, and the offline and online programs, to move your business forward.

CONTENT DEVELOPMENT

Where we develop and suggest new ideas and other offline and/or online content reflecting your branding statements.

LEAD GEN

Where we develop e-blast and/or other programs to compliment your marketing efforts and to identify leads for Sales.

DISTRIBUTION

Our process to identify and manage the offline/online media and its frequency of use to promote your program.

PROJECT MANAGEMENT

Where we handle the entire process, making sure all creative development resonates, on strategy and compelling.

OUR POSSTABILITIES

We also make it easy to work with us.

Our 90-Minute “Shoot the GrayShitz™” Session

This 90-minute session is all about your message. Is your message on target? Is it meaningful? Are people hearing it? How are you getting your message out?

Key takeaways that occur:

  • Talking points, features and benefits             •  Tangible and emotional hooks                   •  Marketing mix

  • The points of differences that you offer        •  30, 60 & 90-second verbal messages       •   Subject lines for e-blasts and blogs

Come prepared to discuss, challenge, argue (nicely, though!), brainstorm and maybe even figure out some new thinking!

Our “Shoot the GrayShitz™” program is also available in 3 or 5 separate 90-minute sessions should additional time suggest it.

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 Our Shoot the GrayShitz™ Radio Interview

Here’s our six-minute radio interview from Money Radio here in Phoenix.  We talk about who we are and what Shoot the GrayShitz™ session is all about!

OUR “GET GRAYSHITZ DONE™” PROGRAMS

Whole Lotta’ GrayShitz™:

  • Your external marketing department. Your full-service marketing partner.

  • Strategic and creative work plus execution, distribution and analytics.

  • Deliverables – Marketing plans, creative development and execution, analytics.

Manage GrayShitz™:

  • Your part-time marketing department. Fill in the gaps needed.

  • Compliment and supplement activities, strategy, execution, analytics.

  • Deliverables – Fully-deployed marketing and sales support programs.

Little GrayShitz™:

  • Initial and on-going consultative support.

  • We prepare the marketing plan and creative and content guidance.

  • Deliverables – Well-defined value proposition, key messages and on-going strategic and creative guidance.

Contact Us